I specialize in full-stack digital transformation ,from CRM architecture and cloud infrastructure to complex automation and performance-driven marketing. I bridge the gap between technical chaos and scalable, revenue-generating systems.
I started in 2014 as a web designer and developer. Over the past decade I’ve grown into the work I do today leading digital transformation, scaling eCommerce operations, modernising CRM/ERP, and building the cloud and automation layers underneath.
I work at the seam between business and technology — the place where strategy gets lost in translation and revenue leaks out. As Head of eCommerce at Quality Group, I built an enterprise commerce function from zero to AED 5M+ in year one. Before that, I delivered 50+ client engagements at Tifan Technology and established the digital presence for Gulf Tunneling. Today I take on transformation programmes, advisory retainers, and embedded leadership roles for businesses serious about scaling.
Ajman · UAE
EN · UR · HI · PA · AR
UAE Employment (Self-sponsored)
Pakistani
A continuous learning curve formal degree, industry certifications and ongoing self-study across emerging platforms and AI.
University of Education · Lahore, Pakistan
Government Post Graduate College · Okara, Pakistan
Government M.C. High School · Okara, Pakistan
Digital Marketing
Graphic Designing
Affiliate Marketing
Salesforce Trailhead
Search Engine Optimization (SEO)
Web Design & Development
Generative AI for Project Managers
E-commerce Management
Data Analytics & Business Intelligence
Freelancing & Client Delivery
Project Management
Always learning
A transparent inventory of the enterprise-grade platforms, languages, and frameworks I leverage to deploy scalable solutions in live production environments.
Strategy, Governance & Delivery
Planning structure, decision frameworks and the human side of moving an organisation through change.
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Data, Analytics & BI
Tracking architecture, dashboards and the decisions that come from them.
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Web & eCommerce Platforms
CMS theming to custom backends production builds focused on speed, SEO and maintainability.
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Cloud & Infrastructure
The layer customers never see and absolutely should never have a problem with.
CRM, ERP & Business Systems
Systems that connect sales, support and operations into one accountable workflow.
Marketing & Growth Systems
Paid, organic, conversion and retention modelled together, not as silos.
Automation & AI
Workflow automation, voice agents and LLM integrations that quietly remove repeat work.
