• Project

True Interiors

True Interiors is a premium interior design firm operating across Abu Dhabi and Dubai, UAE. The company offers five core services including Interior Design & Décor, Architectural Design, Renovations, Supervision Service, and Fit-outs. They serve high-end residential and commercial clients who expect exceptional quality and professional project management.
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I executed a complete redesign, ensuring every element aligned with luxury interior aesthetics and digital marketing best practices. I focused on brand alignment, conversion optimization, and performance.

Industry

Interior Design and Fit-Out

Technology

Custom WP + Elementor Pro + ACF

Location

Abu Dhabi and Dubai

Country

United Arab Emirates
  • About The Project

Strategic Project Goals

Overview

True Interiors partnered with me to rebuild their digital presence. The objective was clear: transform an outdated, low-converting website into a luxury-focused digital platform with dedicated service pages and dynamic project showcases optimized for Google Ads campaigns. The result is a high-end, brand-focused platform designed for credibility, lead generation, and consistent business growth.
Ture overview
  • Core Strategy

Strategic Implementation & Final Results

Custom Brand Typography

Instead of using default web fonts, I uploaded the brand’s exact custom logo font directly into Elementor, ensuring consistent typography across the entire website. I configured custom font-face loading via CSS to ensure the brand typography rendered smoothly without affecting page performance.

Dedicated Service Landing Pages

I built separate, optimized landing pages for all 5 core services. I used strategic CSS styling to highlight and target focus keywords within the layout, helping these pages rank effectively for Google Ads and search engines.

Dynamic Project Portfolios

I implemented Advanced Custom Fields (ACF) to build custom project layouts. This allows the True Interiors team to easily log into WordPress, add new projects dynamically, and maintain a uniform, high-end presentation without breaking the design.

Banner-Integrated Lead Capture

I embedded Fluent Forms directly into the hero sections of service landing pages, creating a smooth user journey that significantly boosts immediate inquiries.

Mobile-First Luxury Experience

I ensured that the complex visual layouts, image galleries, and typography remained flawless and fast across all mobile and tablet devices.

  • Key Challenges

What were the Challenges?

  • Branding misalignment with color palette and typography
  • No dedicated service pages for targeted PPC campaigns
  • Poor project presentation with weak visual impact
  • Limited call-to-action touchpoints on banners
  • Complex layouts needed flawless mobile performance
  • Maintaining design consistency while enabling easy client updates
Data Transparency
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Performance Score
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Data Transparency
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User Retention
0 %
True-Interior Home page-1
True-Interior Home page-2
True-Interior About page-1
True-Interior About page-2
True-Interior Project page
True-Interior Single project page
True-Interior services page-1
True-Interior Services landing page
True-Interior Services landing page-2
True-Interior services page-2
True-Interior Services landing page-3
True-Interior services page-3
True-Interior Blog page
True-Interior Contact page

Conclusion

Through this project, I helped True Interiors strengthen their digital presence in the UAE’s competitive interior design market. The new website delivers maximized Google Ads ROI through dedicated, conversion-optimized landing pages with prominent banner forms. The accurate color palette, custom typography, and clean layouts now truly reflect a luxury interior design firm in the UAE. The ACF-powered backend allows the team to showcase new Abu Dhabi and Dubai projects seamlessly, keeping their digital portfolio fresh and active.