I rebuilt the site to support both English and Arabic, ensuring visitors can switch between languages smoothly. The design works well in both Right-to-Left (RTL) and Left-to-Right (LTR) layouts. Adding English support has opened the clinic to more expats and tourists in GCC region.
I created dedicated pages for each service. This helps visitors find exactly what they are looking for, which is important for medical conversions. Each page is structured with proper headings to improve local SEO for specialized surgery services in GCC region.
I placed booking forms directly on the main banner of every service page. Visitors can now start a booking within seconds without navigating to another page. This has reduced bounce rates significantly.
Instead of using heavy design plugins, I handled all styling through custom CSS. This keeps the site fast and responsive. I used a simple, lightweight form plugin that adds full functionality without slowing down the site.
I used SVG icons for clean, scalable branding and converted all images to WebP format. This ensures the site loads quickly despite having high-quality content.
Managing design for both English and Arabic can be tricky. I used custom CSS to handle spacing and layout for both languages separately, ensuring the luxury look stays consistent regardless of which language visitors choose.